Our Knowledge Graph allows us to provide deeper context and better disambiguation to understand your data. What that means for you is tags that are more detailed, relevant and useful.
Take this simple text example. “Barcelona” could refer to multiple things, most notably the Spanish city. Same with “Messi.” However, using our Knowledge Graph, we’re able to disambiguate these terms to find the correct concepts they are referring to; in this case the soccer club (not the city) and its star player Lionel Messi. Furthermore, we can extrapolate that this entire text is related to soccer, even though there is no mention of it. This kind of contextual understanding is another benefit our Knowledge Graph provides.
Without a Knowledge Graph, you will get incorrect, generic and irrelevant tags that are not very useful for your business. You’re probably familiar with this if you’ve tried other metadata tagging services.